INTRODUCTION 7
1. A MICKEY MOUSE-EUN IN
DOWNTOWN NEWARK, NEW JERSEY 17
Art Deco Disneyana: The French Mickey Mouse Bank
2. MUSEUM EXHIBITS AND DISNEY AT AUCTION 23
3. MICKEY MOUSE: THE ORIGIN 29
4. MICKEY MOUSE AT THE SATURDAY MOVIE MATINEE 33
5. WALT DISNEY MEETS KAY KAMEN IN PRODUCTVILLE 37
6. MICKEY MOUSE AT THE FIVE-AND-TEN:
THE NERCHANDISE PHENONENON 49
Mickey and Minnie Cloth Dolls ¨ Mickey Mouse in Toyland:
Tin Litho and Trains Made in Japan: The Bisque Figurines
The Celluloid Toys ¨ Mickey Mouse Timepieces
7. "HOME SWEET HOME" MICKEY 67
Mickey Mouse for Tots ¨ Wearables for Boys and Girls
Mickey Mouse All Over the House
8. FUNTINE MICKEY 79
Pin-the-Tail on Mickey: Games and Targets ¨ Seaside Play
Merry. Christmas with Mickey and Minnie ¨ Fun in the Snow
A Spooky Mouse ¨ Valentine's Day and Eastertime
9. FUI THIS BREAD 93
10. FACK TO SCHOOL NICKEY 99
11. MICKEY MOUSE BOOKS 103
12. MICKEY MOUSE MAGAZINES 113
13. MICKEY MOUSE MUSIC IN THE AIR 121
14. DONALD DUCK RAGE 125
Dime Store Donald: Merchandising the Duck
15. THREE LITTLE BIGS, THE BIG BAD WOLF,
AND THE GIREAT DÉPRESSION 133
16. SILLY SYMPHONY PARADE 141
17. DISNEYS MASTERPIECE:
SNOW WHITE AND THE SEVEN DWARFS 145
Snow White. Grumpy. Doc. Bashful. Sleepy. Sneezy. Dopey
and Happy Character Merchandise
18. THE FORTIES FEATURE FILMS 157
Pinocchio (February 1940) Pinocchio: The Product
FAantasia (November 1940) The reluctant Dragon (June 1941)
Dumbo (October 1941) Bambi (August 1942)
19. A DISNEY VICTORY PARADE 173
South of the Border: Caballeros y Amigos
20. POSTWAR TRAILBLAZERS 181
Song of the south Make MineMusic Fun and Fancy Free
Melody Time So dear to My Heart
The Adventures of Ichabod And Mr Toad
21. BABY-BOOMER DISNEYANA (THE 1950s) 187
SELECTED BIBLIOGIRAPHY 194
INDEX 193
ABOUT THE AUTHORS 200
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