PRESENTAZIONE                                         4        ABOUT THE AUTHOR

INTRODUZIONE                                           6        PREFACE

IL FASCINO DEL GIOCATTOLO                          THE FASCINATION OF ITALIAN

ITALIANO                                                      8        TOYS

STORIA DELLE MARCHE                          10        THE HISTORY OF TRADEMARKS

PRIMA PARTE: DAL 1890 AL 1942            35        PART ONE: FROM 1890 TO 1942

SECONDA PARTE: DAL 1945 AL 1960   102        PART TWO: FROM 1945 TO 1960

STORIA DELLA INGAP                            176        HISTORY OF THE INGAP

RINGRAZIAMENTI                                   185        ACKNOWLEDGEMENTS

BIBLIOGRAFIA                                          186        BIBLIOGRAPHY

INDICE DELLE MARCHE                         188        INDEX

INDICE DELLE ILLUSTRAZIONI             191        LIST OF ILLUSTRATIONS

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