Foreword ............................................................................................................ 5
Acknowledgements ........................................................................................... 6
Introduction ....................................................................................................... 7
Chapter 1 Forty Years on .................................................................................. 8
Chapter 2 Oyster ............................................................................................. 40
Chapter 3 The Perpetual ................................................................................. 76
Chapter 4 Someday My Prince Will Corne ................................................... 110
Chapter 5 They Also Serve...Other Models ................................................. 134
Chapter 6 Chronometers ............................................................................... 150
Chapter 7 The 1940s: Out of the Empire and Into the Fire ......................... 158
Chapter 8 The 1950s: 250,000 Chronometers Can't Be Wrong .................. 190
Chapter 9 The Chronograph: Stopping Time ............................................... 214
Chapter 10 A Date(just) with Destiny ........................................................... 232
Chapter 11 The Explorer .......................................................................................................... 240
Chapter 12 The Submariner and the Sea-Dweller:
The Stock Car, The Diver, and The Gas Escape Valve ................................ 254
Chapter 13 The Kew "A": The Rarest Rolex .............................................. 270
Chapter 14 The GMT-Master: The Correct Time Times Two ................... 276
Chapter 15 The President or Day-Date: Attaining a New Summit ............... 280
Chapter 16 The Quartz Revolution ............................................................... 284
Chapter 17 The Lady's Rolex ....................................................................... 288
Chapter 18 Bracelets: Around the Wrists and Around the World ............... 302
Chapter 19 Movements: Under the Covers ................................................. 314
Chapter 20 From Merchant to Market Leader ............................................ 326
Chapter 21 Oddities: W.S.H........................................................................... 330
Chapter 22 Patents: Patently Superior .......................................................... 340
Chapter 23 Collecting Rolex Watches .......................................................... 350
Chapter 24 Fakes: Imitation is the Nastiest Form of Flattery ..................... 364
Chapter 25 The 21st Century ........................................................................ 375
Appendix 1 A 1932 visit to the Rolex Factory .............................................. 384
Appendix 2 List of names & trademarks ...................................................... 387
Appendix 3 Hallmarks & Oyster case numbers ........................................... 389
Appendix 4 Notes & Queries ........................................................................ 390
Bibliography ................................................................................................... 391
Price Guide .................................................................................................... 392
Subject Index ................................................................................................. 397
Index to Model Numbers in the Photographs .............................................. 398
Index to Model Numbers in the Text ........................................................... 399
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